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Direct Mail vs. Junk Mail: How To Use Your Mailings Effectively

  Once a week everyone receives the not so worthwhile junk mail full of overlapping advertisements addressed to “Our Valued Customer.” If you want your customer to feel valued and you want to get a...

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COLLEGE STUDENTS AND PRINT: MAGAZINES ARE MORE POPULAR THAN EVER

In a seemingly tech-oriented world, there’s been constant speculation over the last few years that print is a dying medium–especially among the younger set, who had smartphones thrust into their hands...

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Exactly What You Need to Know to Create The Perfect Pay-Per-Click Ad

Shweiki teams up with Alicia Lawrence, content coordinator for WebpageFX, as she conducts an interview with expert internet marketing specialist Katie Kelly about the best practices for pay-per-click...

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